Many thanks to all IMA members and guests who took part in our January 2025 Insight forum
We really enjoyed meeting so many Insight leaders online.
The session "Successfully branding our Insight teams" was led by Debra Walmsley, former Insight leader at Virgin Atlantic, Halfords, Saga, British Gas and British Airways, and she posed the following questions for reflection and discussion:
- What makes a brand?
- Where is your Insight team's brand now?
- Where would you like it to be by the end of 2025?
A new video and 1-page summary are now available on this topic:
If your organisation is an IMA member and you have access to our online library, visit our content pages below.
Successfully branding our Insight teams: video
Successfully branding our Insight teams: summary
2025 Insight forums
Our 2025 forum schedule is now available, listing the remaining 2025 forum topics.
If you lead the Insight team at an IMA member organisation, please register here to join us at a forum. If your client-side organisation is not yet a member, we do have some guest places available at each forum too.
We hope to see you soon!
James & the IMA team