In episode 61 of the Transforming Insight podcast, I described the wonderful opportunity for anyone who leads, or aspires to lead, a corporate Insight team.
I also acknowledged a central challenge, that it’s a lot easier in principle than in practice to work on our Insight teams as well as in them.
And I made a suggestion: that documenting and developing our ideas in a structured way could help us to transform Insight and its impact in our organisation. Our own Insight leader’s playbook.
Ultimately what you put in your playbook is for you to decide. But I suggested that we all use a 9 P framework. How do we decide which to look at first?
The English-born, American author Simon Sinek says we should always start with the why.
So the 1st P in the Insight leader’s playbook is for Purpose.
The way you define why Insight exists in your organisation, and the roles it could play, will provide you with a reference point for every other aspect of Insight transformation.
Please listen to episode 63 to find out more!
Transforming Insight podcast
The IMA launched the Transforming Insight podcast in 2022 and has now been downloaded over 15,000 times.
Our largest audiences have been in the UK, USA and Germany, but we have listeners in 63 countries, from Mexico to Malaysia, South Africa to the Seychelles. We're so grateful for all the support!
If you have the ambition to transform your Insight team and its impact in your organisation, please tune in!
We explore the 42 secrets of successful corporate Insight teams, as summarised in the Transforming Insight book, but also talk to many of the senior Insight leaders at organisations like Carnival, Carlsberg, Card Factory, Google, Nestle and Sainsbury's who have put these ideas into practice.
Throughout 2025, we'll explore the Insight leader's playbook and how it can help us all become more transformational Insight leaders.
Please send us your feedback! We welcome all suggestions for how we can make it more inspiring and relevant to the challenges that you face.
James, Lisa & Emma