The 'discomfort' of influencing senior audiences
We know that one thing that can make influencing feel so uncomfortable is the person we’re trying to influence, particularly where they are very senior. In this video, from the March 2025 Insight forums, we share 6 learnings from an experienced CEO* about how to reach senior audiences, make the most of the opportunity with them, and keep them engaged long term.
*William Eccleshare has spent the bulk of his career in senior leadership roles in advertising and marketing, including 3 years as a partner at McKinsey and 12 years as the Chief Executive of Clear Channel. After stepping down from his full-time executive life he now has a wide portfolio of non-exec board roles.
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