Lisa Dutton

Senior Adviser

Lisa joined the IMA in July 2018.

She is a behavioural analyst, a researcher and a customer experience expert, with over 15 years of insight experience garnered in a variety of senior roles at Barclays, BNP Paribas and RAC.

With a BSc in Psychology, Lisa is fascinated by people’s motivations for doing the things they do, and loves to discuss and debate these with like-minded insight folk.

Her areas of expertise are Insight generation, influence and communication.

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