Senior Adviser
Roy joined the IMA in April 2022 after 20 years working in senior Insight roles within Barclays.
His specialisms at Barclays included knowledge management, Insight communication and agency roster development.
At the IMA Roy is responsible for storytelling and visual communication as well as AI and knowledge management. He also provides advice to a wide range of IMA members such as HSBC, Greencore, Pearson, KFC and Nomad Foods.
When not working for the IMA, Roy mainly spends his time climbing mountains or volunteering with the British Mountaineering Council leading path-building events in Snowdonia.
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