Tim Downing

Senior Adviser

After 12 years representing top 3 global brewer, Molson Coors, at the IMA's Insight forums, Tim joined the IMA at the end of 2017. He has since led Insight forums and workshops on Insight generation, foresight, metrics and behavioural economics.

Tim’s client-side experience at Bass Brewers and Molson Coors included brand management roles and nearly 20 years in a variety of Innovation and Insight leadership positions. Prior to that, Tim managed a range of client accounts from the agency side whilst at Millward Brown International.

In tandem with his consultancy work, Tim lectures in the School of Marketing and Management at Coventry University, and is Chair of Trustees at a secondary school in the RSA Academy Trust of which he is a Fellow.

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