Insight Management Academy

The Insight Management Academy is the world's leading authority on transforming corporate Insight teams.

Our vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.

Getting started: explore two decades of best practice, summarised in the Transforming Insight book and podcasts, then choose from our range of corporate membership options

Membership benefits: including the Insight forums, Insight network, advice, benchmarking and our extensive online library of best practice guides and videos

Team development: the Transforming Insight programme includes online workshops and masterclasses, coaching and mentoring for leaders and team members

If you have the ambition to transform your Insight team and create an Insight-driven organisation, please contact us!

What’s new from the IMA?

Making transformation personal - podcast

Every Insight leader or aspiring leader who wants to achieve sustainable transformation for their Insight team and its impact on their organisation will also need to work on themselves and how they can personally become more transformational leaders

From researchers and analysts to Insight activists - November forum

In our November Insight forums, we discuss the ever-changing role of Insight professionals and the growing importance of Insight activation; thinking about how to become more confident in forming opinions, through to ultimately become opinion formers or Insight activists.

Over 20,000 podcast downloads!

After the publication of episode 79 of our podcast last week, we've passed an exciting milestone! Since its launch in 2022, there have now been over 20,000 downloads of the Transforming Insight podcast!

An Insight leader's career journey - October forum

Many thanks to all members and guests who contributed to our October Insight forum. There is now a new video and summary available for members in our online library.

The Insight Leader's Playbook reviewed

James Wycherley’s new book, The Insight Leader’s Playbook, has been reviewed twice in ESOMAR’s Research World. Jack Miles, who told Insight professionals to superglue James's first book Transforming Insight to their desks, recommends it to all interested in Insight team transformation

Bigger than Biscuits - podcast

In this week's episode of the Transforming Insight podcast, James talks to two senior UK Insight leaders, Danny Russell (ex-Sky and O2) and Suzanne Lugthart (ex-ebay, ITV and Rightmove), who have just launched a new initiative called Bigger Than Biscuits!

Assessing Insight's performance - podcast

In this week's podcast, episode 78, James encourages listeners to think about their team's performance, and provides some key considerations for measuring success.

Registration is now open for our Insight forums in Term 3. Our last set of 2025 forums are on Weds 19th Nov (Manchester), Weds 26th Nov (London) & Weds 3rd Dec (Online) - the topic is 'From researchers and analysts to activists'.

Perfecting Insight's processes - podcast

This week you can tune into episode 1 of Season 11, 'Perfecting Insight’s processes'. How much value does your Insight team place on its ways of working? How much time does it spend establishing effective and efficient systems?

The evolution of Insight communications - September forum

Many thanks to all members and guests who contributed to our September Insight forum. There is now a new guide, video and summary available for members in our online library.

Shaping the future of Insight together

If you work in a corporate Insight team, you don't need me to tell you these are interesting times, with wonderful opportunities but also great uncertainty. If we work together we can shape the future of Insight, and the IMA can support you

3 free things if you're curious

We'd like to offer 3 free things to all corporate Insight leaders who have the ambition to transform the impact of Insight in their organisation, who want to work with other leaders to do that, and who are curious about the inspiration and support that the IMA can provide

Join us at the Insight forums to share ideas with many of the world's best Insight teams

Welcome to the IMA

What’s new from the IMA?

Join us at the Insight forums to share ideas with many of the world's best Insight teams