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Transforming Insight

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Welcome to the IMA

The Insight Management Academy is the world's leading authority on transforming corporate Insight teams.

Our vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.

Getting started: explore two decades of best practice, summarised in the Transforming Insight book and podcasts, then choose from our range of corporate membership options

Membership benefits: including the Insight forums, Insight network, advice, benchmarking and our extensive online library of best practice guides and videos

Team development: the Transforming Insight programme includes online workshops and masterclasses, coaching and mentoring for leaders and team members

If you have the ambition to transform your Insight team and create an Insight-driven organisation, please contact us!

What’s new from the IMA?

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As the IMA team are busy working behind the scenes to develop a fresh new set of topics for our autumn term forums, we wanted to give you a taster of what's still to come in 2025.
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As we take a break in August from releasing any new podcast episodes, we wanted to remind everyone about all the Insight leader interviews that have been recorded so far in 2025.
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Thanks to everyone who took the time to speak to the IMA's James Wycherley at Quirk's New York! It was a great event, as always, and fantastic to meet so many progressive Insight leaders
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​​​​​​​It’s the last episode in Season 10 and chance for James, Emma and Lisa to reflect on the IMA’s latest best practice research, the challenges recently shared by Insight leaders, and our emerging thoughts about the future of Insight roles
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In Episode 75 of the Transforming Insight podcast we're continuing with our focus on the 6th P of the Insight leader's playbook - our Insight Products. Clare Gough, former Insight leader at Waitrose, Haleon and SAB Miller shares her top tips
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Many thanks to all the Insight leaders who took part in our Insight forums and contributed to our best practice work this term. We've published 12 new videos, guides, videos & 1-page summaries for members to view in the online library
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Registration is now open for our Insight forums in Term 3. Our next online forum is on Weds 17th Sept on 'The evolution of communications in Insight', and you can also register for October & November forums too
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Many thanks to all members and guests who contributed to our July Insight forums, we had some great discussions! There are now 7 new guides, videos and summaries available for members in our online library.
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In episode 74 of the Transforming Insight podcast, James discusses the analogy between Insight leaders and small business owners, and highlights the importance of regularly reviewing our Insight team’s products (outputs) and product packaging (communications).
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In episode 73 of the Transforming Insight podcast, James talks to Nick Rich, former Insight leader at Carlsberg and founder of Growth Constructors, about the importance of prioritising Insight activity to identify growth opportunities for our organisations
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Many thanks to all members and guests who contributed to our June online Insight forum, it was a record turnout! There is now a new video and summary available for members in our online library.
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We all know the 80:20 rule: that 80% of the value of pretty much anything will be generated by only 20% of the things we do. So it stands to reason that selecting the most valuable projects for our teams to work on and allocating the right resource, is going to be critical.

Join us at the Insight forums to share ideas with many of the world's best Insight teams