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Transforming Insight

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Welcome to the IMA

The Insight Management Academy is the world's leading authority on transforming corporate Insight teams.

Our vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.

Getting started: explore two decades of best practice, summarised in the Transforming Insight book and podcasts, then choose from our range of corporate membership options

Membership benefits: including the Insight forums, Insight network, advice, benchmarking and our extensive online library of best practice guides and videos

Team development: the Transforming Insight programme includes online workshops and masterclasses, coaching and mentoring for leaders and team members

If you have the ambition to transform your Insight team and create an Insight-driven organisation, please contact us!

What’s new from the IMA?

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New online workshop dates for 2026
Hot off the press... our new 2026 online workshop dates have just been released for our core team development topics. Available to both IMA members and non-members, now is a great opportunity to register your team's interest and pay 2025 prices!
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An IMA membership for Christmas
Do you have budget to use by Christmas? With just a few weeks of 2025 still to go, there is still chance to join the IMA and take advantage of our 2025 prices. And with over 90 corporate members already in the mix, there's a great network of Insight expertise waiting for you!
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Black Box Thinking revisited - podcast
This week I've been thinking about the roles that Insight professionals are likely to play in an AI-shaped world, and reflecting on the new edition of Matthew Syed’s book 'Black Box Thinking'.
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Nicola Stevens joins the IMA team
​​​​​​​We’re delighted to announce that Nicola Stevens, former Insight leader at Close Brothers and Capital One, has joined the IMA’s school of advisers. As Nicola joins us, Debra Walmsley leaves our adviser team to become the new full-time Insight leader at The AA.
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Making transformation personal - podcast
Every Insight leader or aspiring leader who wants to achieve sustainable transformation for their Insight team and its impact on their organisation will also need to work on themselves and how they can personally become more transformational leaders
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From researchers and analysts to Insight activists - November forum
In our November Insight forums, we discuss the ever-changing role of Insight professionals and the growing importance of Insight activation; thinking about how to become more confident in forming opinions, through to ultimately become opinion formers or Insight activists.
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Over 20,000 podcast downloads!
After the publication of episode 79 of our podcast last week, we've passed an exciting milestone! Since its launch in 2022, there have now been over 20,000 downloads of the Transforming Insight podcast!
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An Insight leader's career journey - October forum
Many thanks to all members and guests who contributed to our October Insight forum. There is now a new video and summary available for members in our online library.
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The Insight Leader's Playbook reviewed
James Wycherley’s new book, The Insight Leader’s Playbook, has been reviewed twice in ESOMAR’s Research World. Jack Miles, who told Insight professionals to superglue James's first book Transforming Insight to their desks, recommends it to all interested in Insight team transformation
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Bigger than Biscuits - podcast
In this week's episode of the Transforming Insight podcast, James talks to two senior UK Insight leaders, Danny Russell (ex-Sky and O2) and Suzanne Lugthart (ex-ebay, ITV and Rightmove), who have just launched a new initiative called Bigger Than Biscuits!
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Assessing Insight's performance - podcast
In this week's podcast, episode 78, James encourages listeners to think about their team's performance, and provides some key considerations for measuring success. 
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Register for the next Insight forums
Registration is now open for our Insight forums in Term 3. Our last set of 2025 forums are on Weds 19th Nov (Manchester), Weds 26th Nov (London) & Weds 3rd Dec (Online) - the topic is 'From researchers and analysts to activists'.

Join us at the Insight forums to share ideas with many of the world's best Insight teams