We have a new Transforming Insight podcast out today, episode 82, the last of Season 11, and it's our Chrismas roundtable.
Lisa Dutton and Emma Jones join me to talk about the hot topics discussed with members at recent Insight forums, and the IMA's best practice focus for the next few months.
In this episode, we explore
- The Insight professionals pyramid, my new way of mapping the foundations, toolkit, hats and ultimate ambition for corporate Insight professionals
- The reason why I think we should all aspire to be Insight activists
- The increased importance of behaving like knowledge stewards in an AI-shaped Insight eco-system
- The ongoing need to estimate the value of Insight and focus on customer understanding in a commercial content
- The IMA's 2026 focus on Insight leadership priorities (January), Insight professionals' mindset, skills and behaviours (February) and the importance of personal impact at work (March)
Please listen to find out more!
Many thanks to everyone who has tuned in, shared or contributed to the Transforming Insight podcast during 2026!
You can download any of the 22 episodes we've published this year for free, and I hope you join us again for Season 12 which will begin in January. If you have any suggestions for future topics, or would like to suggest a guest for me to talk to, please contact us, we'd love to hear from you.
James Wycherley
Chief Executive, IMA and
Host of the Transforming Insight podcast