The first Insight forum of the year focused on the work we can do to define an Insight team's purpose.
It was great to see so many of our members take part, and particularly good to welcome some of our new members, including Philips and Prudential from the US, and Muller and Virgin Atlantic from the UK.
Our membership has continued to grow over the Christmas period, with Barclays UK and SATS from Singapore joining us, which is wonderful. Please let us know if you’re aware of Insight leaders in other organisations who have a passion for transforming the impact of Insight this year, it would be great to include them!
If your organisation is an IMA member and you have a licence for our online library, you can now access 4 new pieces of content:
- The shape of our Insight teams video & 1-page summary
- Defining our Insight team’s purpose video & 1-page summary
Our next Insight forum is on Wednesday 7th February when we’ll explore ways to improve an Insight team’s profile and help our organisations develop a customer instinct. Please click here to register.
We look forward to seeing you again soon!