James Wycherley's new book, The Insight Leader's Playbook, has now been published!
James will be signing copies at Quirk's Chicago, London and New York, and they will soon be available through the IMA online shop, alongside copies of his first book, Transforming Insight.
Watch this space for an update!
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Do you have the ambition to become a transformational Insight leader?
Customer and Market Insight has the potential to transform any organisation, but if we want Insight to transform our companies, we first have to transform our Insight teams.
James Wycherley’s first book, Transforming Insight, described the 42 secrets of successful corporate Insight teams.
In this second book, The Insight Leader's Playbook, he provides a framework for anyone who would like to adopt and adapt those principles, working on their Insight teams as well as in them.
The Insight Leader’s Playbook is a guide for anyone who would like to transform their role, their Insight team, and its impact in their organisation.
Praise from Insight leaders
"The Insight Leader’s Playbook has become the foundation for how we work, ensuring our insights truly matter and drive positive change!
The most transformative and disciplined approach I’ve encountered, we treat it as a living document, regularly returning to it to guide our transformation and assess our impact."
Christina Macholan, Washington Post