James Wycherley’s new book, The Insight Leader’s Playbook, has been reviewed twice in ESOMAR’s Research World.
Jack Miles, Research World’s editor, first interviewed James in 2021 after the publication of his first book, Transforming Insight. Back then he advised corporate Insight professionals to
- Get James Wycherley’s awesome book Transforming Insight.
- Buy a pot of superglue. Attach Transforming Insight to your desk.
- Refer to the book daily ...
After interviewing James again in September 2025, he has written two new pieces for Research World:
The Insight Leader’s Playbook: how to bridge the intent to be transformative and being transformational provides a review of the book, and a summary of its 9P and ADDER frameworks. Jack says:
"The Insight Leader’s Playbook’s stated and obvious learnings for Insight Professionals are plentiful. And if you’re in the business of impactful, influential and transformative insight – which I hope we all are – I'd encourage you to get a copy, and to subscribe to the Insight Management Academy’s podcast".
The Insight Leader’s Playbook: ambition, broad thinking and creating time – transformation’s engine room focuses on the implicit messages that Jack sees in the book:
"The Insight Leader’s Playbook also offers a set of less obvious lessons. These aren’t listed in the table of contents, but they are crucial for putting the book’s advice into practice".
Referring to ambition, broad thinking and creating time, Jack says:
"These three areas’ importance aren’t a nod to their existence. They’re in fact the engine room of change. Insight Teams can have the world’s most perfect playbook. But what good is that if there’s no ambition to implement its principles? No breadth of thinking to be transformative? And no time to enact change?"
If you believe that you need to become a more transformative Insight leader so that you can transform your Insight team, then please explore The Insight Leader’s Playbook for yourself!