Many thanks to all IMA members and guests who took part in our February Insight forum
We really enjoyed meeting so many Insight leaders online!
The session "Making the case for investing in Insight" was led by Jane Woolley, our IMA specialist in Insight strategy and commerciality. Jane talked about the different needs that might prompt leaders to think about investing more in Insight, and suggested 5 key ways for making a case for more headcount or budget. She also asked leaders to think about what might persuade their own organisations to invest more in Insight.
A new video and 1-page summary are now available on this topic. If your organisation is an IMA member and you have access to our online library, visit our content pages:
Making the case for investing in Insight - summary
Making the case for investing in Insight- video
Next Insight forums
Our March Insight forums are on the topic of Uncomfortable influencing - register here if you would like to attend.