Episode 56 of the Transforming Insight podcast is now available! And it's a special one...
Laura Roberts, Head of Brand and Marketing Insight (EMEA), joins James and Roy to discuss her work transforming Insight and its impact at Google
A regular participant at the IMA's Insight forums, Laura talks about her route into Insight and the way her career has progressed. And she talks about her work at Google, with a particular focus on the way her Insight team have embraced AI and looked for ways to use it to enhance Insight management.
You can go straight to the show here, and download any of the previous episodes for free.
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Transforming Insight podcast
The Transforming Insight podcast was launched 2 years ago and has now been downloaded over 13,000 times.
Our largest audiences have been in the UK, USA and Germany, but we have listeners in 63 countries, from Mexico to Malaysia, South Africa to the Seychelles. We're so grateful for all the support!
If you have the ambition to transform your Insight team and its impact in your organisation, please tune in!
We explore the 42 secrets of successful corporate Insight teams, as summarised in the Transforming Insight book, but also talk to many of the senior Insight leaders at organisations like Carnival, Carlsberg, Card Factory, Nestle, Sainsbury's, ASOS and Coca-Cola European Partners who have put these ideas into practice.
And please keep sending us your feedback! We welcome all suggestions for how we can make it more inspiring and relevant to the challenges that you face.
James, Lisa & Emma