Transforming Insight: the 42 secrets of successful corporate Insight teams is the subject of this month's Trade Talk article, written by Quirk's editor, Joseph Rydholm.
"It’s an admirably realistic and aware book that shows an understanding of the current, sometimes messy realities of the modern insights function while also striving for attainable future efficiencies rather than the only-in-a-perfect-world goals that many business books urge readers to pursue. He acknowledges that researchers have accomplished a lot in terms of raising the discipline’s status and profile and that now is a great time to be in the industry but there is also more that can be done.
Client-side readers will no doubt find themselves nodding in agreement throughout, as the book is clearly based on and drawn from the work experiences of IMA members, who have gathered together in regular forums since IMA’s founding in 2004."
Please click here to read the full book review
Please click here to buy your own copy of Transforming Insight