A segmentation case study
In this video, James Wycherley and Emma Jones provide a segmentation case study from the world of retail banking - why it was needed, how it was developed, the effort that went into communicating it around the organisation, and whether it was ultimately considered a success.
Access our segmentation case study video using the link in the section below
(If you can't see any links, you will need to log into your IMA account first)
Click here to: return to the Insight generation menu, or the main members' library