Identifying value by farming knowledge - video

We spend most of our time hunting for new insights, as opposed to developing Insight. However effective Insight teams don't just hunt for new insights, they aspire to be Insight farmers; cultivating and harvesting accumulated knowledge.

This video discusses the 3C's as an approach for Insight leaders and their teams to become more successful at knowledge farming.


If your organisation has a corporate membership with the IMA, and you have an online account to access member content, then you can watch the video now by clicking on the link below. Please remember that you will need to log in before you can access member content.

If you're not sure whether your employer is a member, or if you would like to arrange to have online access, please contact us and we will be able to help you.

Other information in the series

Please click here to access other content about Insight knowledge

Please click here to return to the members' library