Almost half of Insight teams admit that they do not have a fully effective knowledge management system, and some of these don't have a system at all. However an effective knowledge system can aid leaders and teams to drive much greater value from their insights, and can help to improve Insight communication and positioning more generally in an organisation.
James Wycherley summarises thoughts from the IMA's April 2021 online Insight forum, discussing key points that Insight teams should think about when adopting or improving their knowledge management system.
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