Insights on their own are not enough
We'd all like to believe that our insights are enough on their own to convince senior executives to do something differently. But the reality is that to change our companies’ behaviour, and for the insights our team produce to really make a difference, we need to transform our Insight team's ability to influence. In this video, James Wycherley breaks the approach down into 3 key steps.
Access our Influencing decision-makers video using the link in the section below
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Click here to: return to the Insight influence menu, or the online library homepage