As Insight professionals we would like to believe that doing great analysis and market research is enough, but it isn't. Successful Insight teams need to share high quality customer and market knowledge across the whole organisation.
To do this effectively Insight teams need to place sufficient focus on communicating insights to drive change; this includes a focus on planning, storytelling and visualisation to achieve maximum business impact.
In this video, as discussed at the July 2022 Insight forum, James Wycherley talks about the importance of Insight teams developing effective communications to driving change.
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Other information in the series
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