Telling tales at work - video

As human beings we are naturally attracted to stories and they can be a hugely powerful tool in helping us to communicate key Insight messages.

The IMA believes there are two key components which make Storytelling effective – shaping and sharing our Insight stories. When it comes to shaping stories we need to put ourselves in the role of consultant, and when sharing we need to communicate with our audiences in a way that will engage them emotionally. 

In this video, Lisa Dutton provides some useful tips and key principles for effective storytelling in Insight teams, as discussed at the IMA's Insight forum in June 2022.


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Other information in the series

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