Reassessing the position of Insight - video

There is almost universal agreeement amongst IMA Insight leaders that the pandemic and lockdown pushed Insight into the spotlight in 2020 and 2021, but also that we could still do more to capitalise on the opportunities that this provided.

Although it is not easy when our resources are limited and demand is high, successful Insight leaders know that if they can set aside time and make a real effort to improve the position of Insight then that's a great way to ensure it has more impact in our organisations.

This video is taken from the IMA's online Insight forum in May 2021, where James Wycherley discusses the topic of reassessing an Insight team's positioning following the pandemic.


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Other information in the series

Please click here to access other content about Insight Positioning

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