Let's talk about money - video

Commercial thinking has long been a struggle for many Insight teams

As Insight leaders we often see our main role as being to think about customers. But its really important that to drive value in our organisations, we also quantify our insights and talk in the commercial language of stakeholders. In this video from the December 2021 Insight forum James Wycherley discusses the importance of commercial thinking and provides some key tips.

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