Value of Insight 2022 - video

 

Putting a number on the value of our insights

In this video Jane Woolley asks; how can Insight teams estimate the value of their work and overcome any challenges they face along the way?

She provides a reminder of the essential steps Insight teams should take to think commercially, and shares 5 key learnings for estimating the value of Insight.

 

Log into your IMA account & click on the link below to access our Value of Insight video

Click here to access more information about Insight commerciality

Click here for more information about IMA online access, or to return to the members' library