Best Practice Reports

Since 2003 the IMA has published best practice reports on many topics relating to Insight generation, Insight management and Insight communication.

If your registered employer is a member of the IMA's Insight Forum you can access online copies of our best practice reports below if you have logged in.

If your employer is a member of the IMA's Insight Network you will be able to download the most recent report from My IMA.

If your organisation is not yet a member of the Insight Forum or Insight Network but you would like to read our best practice reports, please click here to contact us and we can explain the options available.

Best Practice Reports

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How do you make Insight make a difference? Successful Insight Management, the guidebook, summarises 15 years of best practice in one special report. It is a must read for all client-side Insight leaders who have the ambition to see Insight recognised as a strategic asset.
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Effective Insight teams succeed in identifying and occupying the optimal position in the minds and processes of the wider organisation. This report takes a look at what that means, the key challenges and how teams can improve their own position to maximum effect.
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Our latest best practice report takes an in-depth look at what Insight teams need to do in order to thrive in the era of Big Data. This report will give you a sense of where Big Data is headed, how to extract value from it, and how your Insight team needs to adapt to the key challenges and...
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The world's first report on leadership in an Insight context - as far as we know! What does an Insight leader do? How should they balance their many responsibilities, and what are some of the key challenges to developing a high-performing Insight team?
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There is no point generating insight if it does not influence decisions. But Insight teams are often better at generating insight than persuading senior people to use it. So what does best practice look like if you want to improve your team's effectiveness?
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Insight communication is as important as insight generation. As such, it requires considerable skill and resource to be effective, and should form a central part of what an Insight team does. A mediocre insight brilliantly communicated is worth more to the business than a great insight badly...
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Insight teams are getting better at generating, managing and communicating insight, but how do you know what sort of Insight team your organisation needs, how to deploy it, and whether you are getting a good return on investment?
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Does your Insight team lack strategic clout? Does it struggle to get heard on important issues, feel under-valued and have little control over workload? This report will help you to anchor your Insight team in the strategic realities of your organisation - and in turn to shape them.
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This Insight and Behavioural Economics report explains the power of Behavioural Economics, how to apply it to influence behaviour and what action Insight teams need to take to embed its use.
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Insight teams have constantly evolved over the last decade, but what challenges will they face over the next 5-10 years? This report examines the key drivers of change, ways of responding, and the opportunities that lie ahead for progressive Insight teams and their suppliers.
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The purpose of an Insight team is to identify value for the organisation and to drive change - longer term value as well as short term. So Insight teams need to ensure that the organisation has foresight about the implications of possible future scenarios arising from external trends.
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The huge potential value of insight, and the need to manage it as a strategic asset, has led to the realisation that insight management is a profession in its own right. This report discusses the case for both insight and insight management.