Best Practice Reports

Since 2003 the IMA has published best practice reports on many topics relating to Insight generation, Insight management and Insight communication.

If your registered employer is a member of the IMA's Insight Forum you can access online copies of our best practice reports below if you have logged in.

If your employer is a member of the IMA's Insight Network then we we will send you a bound copy of each new report when we publish one every quarter. Network members are also entitled to big discounts if they would like to buy copies of reports which were published before they became members.

If your organisation is not yet a member of the Insight Forum or Insight Network, then you can buy copies of our most recent reports direct from Amazon.co.uk (click here - and search Insight Management Academy) or contact us to see if you think it might make more sense for your organisation to become a corporate member. A limited number of free corporate membership trials are available each month.

 

Best Practice Reports

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How do you make Insight make a difference? Successful Insight Management, the guidebook, summarises 15 years of best practice in one special report. This Spring you can receive a free copy as part of a 100 day trial corporate membership.
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To generate new insights, you need to make sense of information and understand the context to which it is relevant. This report focuses on what Insight generation is, why it's important, the challenges and what teams need to do to generate new insights well
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Insight knowledge is the accumulated understanding created by joining the dots across lots of individual Insight projects. This report takes a look at why it's so important, the key challenges Insight teams face, and how they can make its development a priority.
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Our latest best practice report takes an in-depth look at what Insight teams need to do in order to thrive in the era of Big Data. This report will give you a sense of where Big Data is headed, how to extract value from it, and how your Insight team needs to adapt to the key challenges and...
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Effective Insight teams succeed in identifying and occupying the optimal position in the minds and processes of the wider organisation. This report takes a look at what that means, the key challenges and how teams can improve their own position to maximum effect.
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Insight teams are getting better at generating, managing and communicating insight, but how do you know what sort of Insight team your organisation needs, how to deploy it, and whether you are getting a good return on investment?
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There is no point generating insight if it does not influence decisions. But Insight teams are often better at generating insight than persuading senior people to use it. So what does best practice look like if you want to improve your team's effectiveness?
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This Insight and Behavioural Economics report explains the power of Behavioural Economics, how to apply it to influence behaviour and what action Insight teams need to take to embed its use.
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The world's first report on leadership in an Insight context - as far as we know! What does an Insight leader do? How should they balance their many responsibilities, and what are some of the key challenges to developing a high-performing Insight team?
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Insight communication is as important as insight generation. As such, it requires considerable skill and resource to be effective, and should form a central part of what an Insight team does. A mediocre insight brilliantly communicated is worth more to the business than a great insight badly...
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Does your Insight team lack strategic clout? Does it struggle to get heard on important issues, feel under-valued and have little control over workload? This report will help you to anchor your Insight team in the strategic realities of your organisation - and in turn to shape them.
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Insight teams have constantly evolved over the last decade, but what challenges will they face over the next 5-10 years? This report examines the key drivers of change, ways of responding, and the opportunities that lie ahead for progressive Insight teams and their suppliers.