Best practice reports

Since 2003 the IMA has conducted over 50 pieces of detailed research into various aspects of Insight management best practice.

The results of its most recent pieces of research have been publised online as 10-page Insight leader guides. Please follow the links below if you are interested in:

How to influence decision-makers

How to develop successful Insight people

How to develop Insight for commercial success

How to develop a successful Insight strategy


Prior to September 2018 the results of our research can be found in detailed best practice reports, the most popular of which are shown below. 

If your employer is a member of the IMA's Insight Forum or Insight Network then you can access online copies of our Insight leader guides and best practice reports if you have logged in. Please contact us if you have any questions.

If your organisation is not yet a member of the Insight Forum or Insight Network, please contact us if you are interested because we are offering a limited number of free corporate membership trials this month.