The IMA is the world's leading authority on transforming corporate Insight teams. We provide our members with inspiration and guidance through:
Advice: for any Insight leader, whether you are new to your role or an experienced director wanting to transform a well-established Insight team
Benchmarking: starting with a free survey to help you understand how your Insight team compares to 150+ others on 32 key aspects of Insight management
Publishing: free 5 Minute Insight emails to challenge your thinking, and an online library of 10-page Insight leader guides to help our members
Training: a comprehensive range of workshops, now including Storytelling, Visual communication, Commercial thinking, and Consultancy skills for Insight teams.
Forums: the IMA's Insight Forum has met in London 60 times over the last 15 years, providing a safe space for the Insight leaders from organisations like McDonalds, Tesco, ebay, Nestle, Aviva, Whitbread and Gymshark to share challenges and hear the IMA's latest thinking. We have also recently launched a new Insight forum in Manchester. The next forum meetings are on 10th June 2020 (London) and 2nd July 2020 (Manchester) on the topic of 'challenges of Insight leadership'.