Insight Management Academy

The Insight Management Academy is the world's leading authority on transforming corporate Insight teams.

Our vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.

Getting started: explore two decades of best practice, summarised in the Transforming Insight book and podcasts, then choose from our range of corporate membership options

Membership benefits: including the Insight forums, Insight network, advice, benchmarking and our extensive online library of best practice guides and videos

Team development: the Transforming Insight programme includes online workshops and masterclasses, coaching and mentoring for leaders and team members

If you have the ambition to transform your Insight team and create an Insight-driven organisation, please contact us!

What’s new from the IMA?

The evolution of Insight communications - September forum

In our next Insight forum, we’ll reflect on how communications in the wider world have evolved over the years and think about how we can use these learnings to develop a fresh perspective on our own team’s Insight communications

Shaping the future of Insight together

If you work in a corporate Insight team, you don't need me to tell you these are interesting times, with wonderful opportunities but also great uncertainty. If we work together we can shape the future of Insight, and the IMA can support you

3 free things if you're curious

We'd like to offer 3 free things to all corporate Insight leaders who have the ambition to transform the impact of Insight in their organisation, who want to work with other leaders to do that, and who are curious about the inspiration and support that the IMA can provide

Fresh thinking for our autumn term Insight forums

As the IMA team are busy working behind the scenes to develop a fresh new set of topics for our autumn term forums, we wanted to give you a taster of what's still to come in 2025.

Catch up on our 2025 Insight leader interviews

As we take a break in August from releasing any new podcast episodes, we wanted to remind everyone about all the Insight leader interviews that have been recorded so far in 2025.

Thanks for connecting in New York!

Thanks to everyone who took the time to speak to the IMA's James Wycherley at Quirk's New York! It was a great event, as always, and fantastic to meet so many progressive Insight leaders

Summer 2025 roundtable - podcast

It’s the last episode in Season 10 and chance for James, Emma and Lisa to reflect on the IMA’s latest best practice research, the challenges recently shared by Insight leaders, and our emerging thoughts about the future of Insight roles

A practitioner's approach to Insight products - podcast

In Episode 75 of the Transforming Insight podcast we're continuing with our focus on the 6th P of the Insight leader's playbook - our Insight Products. Clare Gough, former Insight leader at Waitrose, Haleon and SAB Miller shares her top tips

New content for summer 2025

Many thanks to all the Insight leaders who took part in our Insight forums and contributed to our best practice work this term. We've published 12 new videos, guides, videos & 1-page summaries for members to view in the online library

Registration is now open for our Insight forums in Term 3. Our next online forum is on Weds 17th Sept on 'The evolution of communications in Insight', and you can also register for October & November forums too

Leading Insight into the future - July forums

Many thanks to all members and guests who contributed to our July Insight forums, we had some great discussions! There are now 7 new guides, videos and summaries available for members in our online library.

Refreshing our Insight products - podcast

In episode 74 of the Transforming Insight podcast, James discusses the analogy between Insight leaders and small business owners, and highlights the importance of regularly reviewing our Insight team’s products (outputs) and product packaging (communications).

Join us at the Insight forums to share ideas with many of the world's best Insight teams

Welcome to the IMA

What’s new from the IMA?

Join us at the Insight forums to share ideas with many of the world's best Insight teams