Insight Management Academy

The Insight Management Academy is the world's leading authority on transforming corporate Insight teams.

Our vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.

Getting started: explore two decades of best practice, summarised in the Transforming Insight book and podcasts, then choose from our range of corporate membership options

Membership benefits: including the Insight forums, Insight network, advice, benchmarking and our extensive online library of best practice guides and videos

Team development: the Transforming Insight programme includes online workshops and masterclasses, coaching and mentoring for leaders and team members

If you have the ambition to transform your Insight team and create an Insight-driven organisation, please contact us!

What’s new from the IMA?

A new year... a brand new set of Insight forums!

As the IMA team are busy working behind the scenes to develop a fresh new set of topics for our 2026 forums, we wanted to give you a taster of what's to come in Term 1.

New content for winter 2025

Many thanks to all the Insight leaders who took part in our Insight forums and contributed to our best practice work this term. We've published 12 new videos, guides, videos & 1-page summaries for members to view in the online library.

Christmas roundtable podcast

Episode 82 of the Transforming Insight podcast is now out and it's our Christmas roundtable. Lisa Dutton and Emma Jones join me to talk about the hot topics discussed with members at recent Insight forums, and the IMA's best practice focus for the next few months.

From researchers and analysts to Insight activists - November forum

Many thanks to all members and guests who contributed to our November Insight forums. There are now 3 new videos, 3 new summaries and 1 guide available for members in our online library.

An IMA membership for Christmas

Do you have budget to use by Christmas? With just a few weeks of 2025 still to go, there is still chance to join the IMA and take advantage of our 2025 prices. And with over 90 corporate members already in the mix, there's a great network of Insight expertise waiting for you!

New online workshop dates for 2026

Hot off the press... our new 2026 online workshop dates have just been released for our core team development topics. Available to both IMA members and non-members, now is a great opportunity to register your team's interest and pay 2025 prices!

New 20% discount for Aura members

If your organisation has a corporate membership with the IMA, we'll give you a 33% discount on all modules in the IMA's Transforming Insight programme, and from this autumn, Aura members who are not yet a member of the IMA, can also receive a 20% discount!

Black Box Thinking revisited - podcast

This week I've been thinking about the roles that Insight professionals are likely to play in an AI-shaped world, and reflecting on the new edition of Matthew Syed’s book 'Black Box Thinking'.

Nicola Stevens joins the IMA team

We’re delighted to announce that Nicola Stevens, former Insight leader at Close Brothers and Capital One, has joined the IMA’s school of advisers. As Nicola joins us, Debra Walmsley leaves our adviser team to become the new full-time Insight leader at The AA.

Making transformation personal - podcast

Every Insight leader or aspiring leader who wants to achieve sustainable transformation for their Insight team and its impact on their organisation will also need to work on themselves and how they can personally become more transformational leaders

Over 20,000 podcast downloads!

After the publication of episode 79 of our podcast last week, we've passed an exciting milestone! Since its launch in 2022, there have now been over 20,000 downloads of the Transforming Insight podcast!

An Insight leader's career journey - October forum

Many thanks to all members and guests who contributed to our October Insight forum. There is now a new video and summary available for members in our online library.

Join us at the Insight forums to share ideas with many of the world's best Insight teams

Welcome to the IMA

What’s new from the IMA?

Join us at the Insight forums to share ideas with many of the world's best Insight teams