Insight Management Academy

The Insight Management Academy is the world's leading authority on transforming corporate Insight teams.

Our vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.

Getting started: explore 18 years of best practice, summarised in the Transforming Insight book and podcasts, then choose from our range of corporate membership options

Membership benefits: including the Insight forums, Insight network, advice, benchmarking and our extensive online library of best practice guides and videos

Team development: the Transforming Insight programme includes online workshops and masterclasses, coaching and mentoring for leaders and team members

If you have the ambition to transform your Insight team and create an Insight-driven organisation, please contact us!

What’s new from the IMA?

After Easter, the Insight forums will return, with three chances to meet online this summer, plus one forum at the Midland Hotel in Manchester, and one at the Royal Society in London. Please click here to find out how to register

10,000 downloads - thank you!

It's 2 years ago today that we published the first episode of the Transforming Insight podcast, and we'd like to say a massive thank you to all the IMA members and supporters who have tuned in and sent their feedback. We're truly grateful!

New content for Easter

Many thanks to all the Insight leaders who have contributed to the IMA's best practice discussions this term. If you'd like to explore any of the topics, we've published 17 new videos, guides and summaries, available to anyone with a license to access our online library

Connect with us at Quirks Chicago

The IMA is delighted to partner with Quirk's again this year, and IMA chief executive, James Wycherley, will be presenting on Tues 26th and Wed 27th, and exhibiting at Booth 813. Please come and say hello!

Developing our Insight people

Many thanks to all the members and guests who contributed to our March Insight forums. There are now 2 guides, 3 new videos and 3 new summaries available for our members to access in our online library

Improving profile & customer instinct

The second Insight forum of the year focused on the work we can do to improve our teams' profile and develop customer instinct. If your organisation is an IMA member and you have a licence for our online library, you can now access 4 new pieces of content

Defining our Insight team's purpose

The first Insight forum of the year focused on the work we can do to define an Insight team's purpose. It was great to see so many of our members take part, and particularly good to welcome some of our new members, including Philips, Prudential, Muller and Virgin Atlantic

Inspiring our Insight influencers

A massive thank you to all 103 Insight leaders who took part in our November Insight forums! Our topic was 'Inspiring our Insight influencers' and it generated lots of discussion and great ideas. New content now available

2024 forums & team development

The IMA's 2024 calendar of Insight forums and team development options is now available! Across the year, we will provide 15 Insight forums for our members' Insight leaders, and over 20 team development options in our Transforming Insight Programme

Join us at the Insight forums to share challenges and ideas with some of the best Insight teams in the world

Welcome to the IMA

What’s new from the IMA?

Join us at the Insight forums to share challenges and ideas with some of the best Insight teams in the world