Chief Executive
James joined the IMA as chief executive in May 2015 after 10 years as Director of Customer Insight and Analysis at Barclays.
In 2020 he published his first book, Transforming Insight: the 42 secrets of successful corporate Insight teams, and he now hosts the Insight forums for Insight leaders, and the Transforming Insight podcast.
His second book, The Insight Leader's Playbook, is due to be published in March 2025.
James is an expert on Insight leadership and Insight team transformation, drawing on his own personal experience and two decades of best practice conversations with well over 150 IMA member organisations. He has delivered consultancy and keynote presentations in Europe, North America, Australia, India and the Middle East.
James holds degrees from the University of Southampton, University of Manchester, and Ashridge Business School, and has lectured at Anglia, Ashridge, Leicester and Winchester business schools. He is a regular presenter at Quirk's events, holding the record for number of stage presentations (over 24 hours and counting!) and will be speaking at Quirk's Chicago (2nd-3rd April), Quirk's London (7th-8th May) and Quirk's New York (23rd-24th July) in 2025.
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