To celebrate the launch of the new IMA book, Transforming Insight: the 42 secrets of successful corporate Insight teams, its author, James Wycherley, has been interviewed by renowned market researcher, Ray Poynter.
The 27-minute interview forms part of a series available from NewMR.
Please click here to listen now for free
Please click here to learn more about NewMR
Please click here to buy your own copy of Transforming Insight