Episode 60 of the IMA's Transforming Insight podcast is now available!
James began the Transforming Insight book with the words “this is the best time ever to work in a corporate Insight team.”
It seemed in early 2020 that a combination of better data, enhanced understanding of consumer psychology, and an increasing appetite from senior management had presented Insight teams with a greater opportunity than ever before.
But by the end of 2020, it was becoming clear that in many organisations, the lockdowns and the disruption they caused to normal living and purchasing behaviour had presented Insight teams with a moment in the spotlight.
But what's happened since? James and Lisa look at the evolution of corporate Insight teams.
- How did the lockdowns put Insight teams in the spotlight?
- What does the latest GRIT report from Greenbook say about current trends?
- How many teams are really using AI?
- Why is analytics getting so many decision-makers' attention?
- How well are Insight teams combining research and analysis?
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Transforming Insight podcast
The Transforming Insight podcast was launched 2 years ago and has now been downloaded over 14,000 times.
Our largest audiences have been in the UK, USA and Germany, but we have listeners in 63 countries, from Mexico to Malaysia, South Africa to the Seychelles. We're so grateful for all the support!
If you have the ambition to transform your Insight team and its impact in your organisation, please tune in!
We explore the 42 secrets of successful corporate Insight teams, as summarised in the Transforming Insight book, but also talk to many of the senior Insight leaders at organisations like Carnival, Carlsberg, Card Factory, Google, Nestle and Sainsbury's who have put these ideas into practice.
And please send us your feedback! We welcome all suggestions for how we can make it more inspiring and relevant to the challenges that you face.
James, Lisa & Emma