In our podcasts this season, we’ve introduced the idea of the Insight leader’s playbook, and James has recommended it as a tool for helping all corporate Insight leaders and aspiring leaders who want to transform their teams' impact this year.
In the previous episode, we focused on the second P of the 9 Ps playbook framework.
Today, we’re going to continue our discussion on the 2nd P – P for Profile.
To learn more about how senior Insight leaders are working to improve their teams' profile, James talks to Joanne Pearson from Jaguar Land Rover and Helen Passard from Suntory Beverages Europe.
They unpack the challenges faced by Insight teams and the constraints of hierarchical structures that often stifle effective communication. Joanne and Helen share their expertise on building credibility and trust across the business, underscoring the critical role of Insight teams in influencing decision-making and ensuring their valuable insights reach key decision-makers.
Emotions matter as much as analytics in the realm of insights, and we look at how emotive storytelling can be a game-changer for Insight teams, enabling them to craft narratives that resonate across complex, global organisations.
Please click here to find out more!
Transforming Insight podcast
The IMA launched the Transforming Insight podcast in 2022 and has now been downloaded over 16,000 times.
Our largest audiences have been in the UK, USA and Germany, but we have listeners in 63 countries, from Mexico to Malaysia, South Africa to the Seychelles. We're so grateful for all the support!
If you have the ambition to transform your Insight team and its impact in your organisation, please tune in!
We explore the 42 secrets of successful corporate Insight teams, as summarised in the Transforming Insight book, but also talk to many of the senior Insight leaders at organisations like Carnival, Carlsberg, Card Factory, Google, Nestle and Sainsbury's who have put these ideas into practice.
Throughout 2025, we'll explore the Insight leader's playbook and how it can help us all become more transformational Insight leaders.
Please send us your feedback! We welcome all suggestions for how we can make it more inspiring and relevant to the challenges that you face.
James, Lisa & Emma