Parveen joined the IMA in March 2024 as a Senior Advisor, having previously represented News UK and eBay Europe at forums over a number of years.
She has over 30 years’ Insight experience that spans clientside, agency, consultancy, advertising and the tech industry and has held senior Insight leadership roles at News UK, ebay Europe, Clear Channel Outdoor Holdings and advertising agency Mullen Lowe.
Amongst the portfolio of IMA members she advises are Amazon Studios, Carlsberg, Carnival, Eurostar, Royal London, Spire Healthcare and Springer Nature.
Parveen has a Business Degree and CIM postgraduate diploma in Marketing.
When not advising IMA members, Parveen is involved in a range of industry activities, such as judging major research awards and mentoring for Women in Research (WiRE).
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