All IMA members have access to our Insight forums, Insight network, online library, benchmarking and advice, as well as discounted team development on our Transforming Insight programme.
We're delighted to announce an exciting range of new events and member benefits for 2025!
2025 Insight forums
There will be 15 Insight forums, with 9 online forums, 3 in London and 3 in Manchester. But we're introducing some changes based on members' feedback.
In January and February, we're trialling a new 60-minute format, running from 2pm - 3pm UK time, 9am - 10am in New York. We hope these earlier and shorter forums will enable even more members to take part.
They will also help us to focus on just one discussion topic, Successfully developing our Insight team's brand in January, and How to make the case for more Insight investment in February.
We will also introduce some variation in days of the week to give Insight leaders who have other commitments on our normal Wednesdays the chance to take part. In April our forum will be on a Tuesday, in May it will be on a Thursday.
And after our 12m focus on the Insight leader's playbook, we'll have a more varied range of topics, including an updated look at AI adoption, future thinking, Insight careers and uncomfortable influencing... what can Insight teams learn from hostage negotiation?
Please see below for a full list of topics and dates.
2025 team development
We will also expand our Transforming Insight programme of team development, a central part of our Tier 1 memberships and an optional extra for members and non-members.
There will be our 9 core topics, including commercial thinking, consultancy & detective skills, storytelling, visual comm's, and influencing for Insight. These will be available as 4-hour team sessions and, subject to demand, as online open workshops.
But we will also offer 9 Insight team essentials, 1-2 hour discussion topics often drawn from popular Insight forums and regular refreshed. The current menu includes AI essentials, developing customer instinct, effective knowledge systems, stakeholder mapping, and how to say no, nicely. Please see here for more details.
And to these topics, we will add 9 new masterclasses during the year, each focusing on one of the 9 Ps of the Insight leader's playbook.
2025 partnership benefits
As our membership has grown, we've been exploring ways to bring more partnership benefits to our members. I'm delighted to announce that for 2025 we have partnerships in place with:
Quirks Media - free access to Quirks events in LA, Chicago, London and New York for all IMA members
Market Research Society - in 2025 the IMA is becoming an accredited training provider with the UK's MRS; if you have an MRS membership, time invested in the IMA's Insight forums and Transforming Insight programme will count towards your CPD qualifications. More details coming soon!
The Research Club - free access to all TRC events worldwide for IMA members in 2025
2025 IMA team
To inspire and support our Insight leaders and their teams, we have also been growing our own team of advisers and associates.
Please see here for more details
2025 early renewal offer
At this time of the year, we are always asked if it's possible to pay early for a 2025 membership, and yes it is! We are happy to let any member renew now at 2024 prices if you can send us your purchase order by Wed 18th December.
If you have any questions, please contact us and we'll be delighted to help.
James, Emma & Lisa
