
IMA team
As IMA membership has increased, we’ve been growing our team of professional Insight advisers, and it’s been great to welcome Christine Stoddart (former Insight leader at William Hill, Wilko, DFS & Co-op) and Parveen Bdesha (former leader at News UK and eBay) to our team in 2024.
They’ve added so much to our forums, podcasts, team development and member advice.
Together with Jane, Roy and Debra, Christine and Parveen will support James, Lisa, Emma and our head office team to inspire and support Insight leaders throughout 2025.
IMA associates
But in addition to our fabulous school of advisers, we're delighted to announce that we now have 5 IMA associates.
This year Sandra Kampmann (former Insight leader at ASOS), Amanda Wigginton (former leader at Time Media), Lara Meyer (previously with Microsoft and Hive) and Liz Haas (previously with Haleon, now Lego) have joined our Senior Associate, Tim Downing (Molson Coors, now Coventry Business School).
Like our advisers, our associates all have extensive experience leading corporate Insight teams, and we will draw on their experience for our best practice research and Insight forums where they are subject matter experts. We will also call on their time to support members on specialist topics.
You'll hear from all our advisers and associates on the Transforming Insight podcast in 2025, so watch this space for new episodes!