TIP021 AI essentials for Insight management
2-hour online team discussion
When?
On request, subject to availability from Nov '24
Why?
The conversation around adoption of generative AI is hard to avoid these days. But what are the threats and opportunities for Insight teams, and how are IMA members adopting AI to help them with Insight generation, knowledge, influence, comm's, strategy and positioning?
What?
In this online discussion:
- we look at how AI may affect the world of Insight
- we explore how IMA members are now adopting AI
- we discuss the opportunities for Insight teams to use AI for Insight management
- we consider some AI adoption quick wins
The team sessions will make reference to the Insight leader's playbook and the wider importance of using new tools.
Please note, we do not offer technical training in the use of AI.
Follow-up sessions
After the initial discussion, the IMA can provide further 1-hour support sessions for Insight leaders who would like guidance as they implement new ways of working in their Insight teams.
Who?
These team discussions are led by Roy Hammond
They are designed for a group of up to 15 corporate Insight professionals who work in the same organisation
How much?
Initial discussion
IMA members can book a 2-hour session for 100 credits* (or £1,383 +VAT)
Non-members can book a session for £2,075 +VAT
Follow up sessions
IMA members can book for 25 credits* per hour (or £346 +VAT)
Non-members can book for £519 +VAT per hour
Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.
*All Tier 1 member organisations get 600 credits included in their annual membership, to use on our Transforming Insight programme.
Also available
This team discussion explores some of the principles written about in Transforming Insight, chapters 26, 28, 29 and 30, the IMP600 series of guides and IMV600 series of videos.
Quick links
Frequently asked questions about IMA team development
Explore other Transforming Insight programme options
For more information or to make a booking