TIP700 Creating an Insight brand
1-hour or 2-hour online team discussion
When?
Available on request, subject to availability
Why?
How often do we stop and think about our brand as an Insight team; what we promise and how we are perceived in our organisations? If we want to improve the reach and impact of our insights, it's important that we take some time to consider this carefully.
What?
In this online disussion:
- we discuss the importance of brand to our Insight teams
- we look at four key elements that make up a brand
- we help you to reflect on where your team brand is now and where you want it to be in the future
Follow-up sessions
After the initial discussion, the IMA can provide further 1-hour support sessions for Insight leaders who would like guidance as they implement new ways of working in their Insight teams.
Who?
These team discussions are led by Debra Walmsley
They are designed for a group of up to 15 corporate Insight professionals who work in the same organisation
How much?
Initial discussion
IMA members can book a 1-hour discussion for 50 credits* (or £692 +VAT) or a 2-hour session for 100 credits* (or £1,383 +VAT)
Non-members can book these sessions for £1,038 +VAT or £2,079 +VAT respectively
Follow up sessions
IMA members can book for 25 credits* per hour (or £346 +VAT)
Non-members can book for £519 +VAT per hour
Any preparation required would also be charged by the hour.
Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.
*All Tier 1 member organisations get 600 credits included in their annual membership, to use on our Transforming Insight programme.
Also available
This team discussion is linked to some of the Insight positioning principles written about in Transforming Insight, chapters 31-35 the IMP700 series of guides and IMV700 series of videos.
Quick links
Frequently asked questions about IMA team development