TIP601 Aspiring Insight leaders
4-hour interactive online workshop
When?
We plan to run an open workshop on Thursday 13th February 2025 (10am-3pm GMT)
Why?
Maybe you have just been promoted to Head of Insight, Analysis and Market Research, or maybe you hope to apply for an Insight leader role in the next couple of years. Or maybe you have been an Insight leader for some time but don't feel like you've ever had the opportunity to approach the job in a structured way. There is no better role in corporate life - but it can be lonely and frustrating working out how to make a success of it without guidance and support.
What?
In this 4-hour online workshop:
- we examine the attributes of successful Insight teams
- we explore the key responsibilities of an Insight leader
- we introduce the IMA's Insight playbook and how it can help you
Who?
- This workshop is led by James Wycherley
- Recent participants include Capital One, CocaCola EP, Kraft Heinz, Peloton and Santander
How much?
- This term IMA members can book individual places on our open workshop for 25 credits* (or £346 +VAT)
- Non-members can book individual places for £519 +VAT
Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.
*All Tier 1 member organisations get 600 credits included in their annual membership, to use on our Transforming Insight programme.
Also available
This workshop explores some of the principles written about in
- Transforming Insight: the 42 secrets of successful Insight teams, chapters 21-40
- Insight leader guides: IMP602, IMP501, IMP701 and IMP801
Quick links
Frequently asked questions about IMA team development