Commercial thinking for Insight

Lots of research findings, avenues to explore, stories to follow, none of which seem to relate to commercial reality.

Sound familiar?

This can be a real problem for stakeholders when they have important decisions to make. 

To resolve it, Insight teams need to talk the language of money, to become "fluent in finance".

The 1 day Insight commerciality workshop has modules covering:

  • Identifying core stats
  • Segment value mapping and business blueprinting
  • The Insight valuation mindset

If your organisation could benefit, please contact us for further details.

Training can also be tailored to an organisation's specific needs.