Commercial thinking for Insight

TIP801 Commercial thinking for Insight

4-hour interactive online workshop


Tuesday 1st February 2022 (10am-3pm, GMT)

Wednesday 18th May 2022 (10am-3pm, GMT)

Wednesday 21st September 2022 (10am-3pm, GMT)


If we want to optimise the impact of Insight then we have to align it to commercial reality. But for most Insight teams, commerciality is the lowest score on our Insight capability benchmark. In too many organisations there is still a divide between those people who focus on the customer, and those who focus on the commercials. And the same is true in public sector and not-for-profit organisations: our research and analysis still has to be based on financial numbers and key performance metrics.


In this 4-hour workshop, we will explain the fundamentals of working in an effective Insight team. There are segments devoted to:

  • we examine the commercial winners and losers of the last 6 months
  • we help Insight teams to understand the commercial context in which our organisations operate
  • we provide a simple framework to help Insight professionals map from the market to the money
  • we look at the role of Core Stats and the enormous value of valuation


  • This workshop is led by Julia Joskey
  • Recent participants have included Barclays, Dow Jones, John Lewis and Kraft Heinz

How much?

  • IMA members can book individual places for their team members for 20 TIP credits (or £199 +VAT)
  • Non-members can book individual places for £299 +VAT
  • This workshop can also be arranged for an Insight team of up to 15 people for 180 TIP credits (or £1,799 +VAT for members, £2,699 +VAT for non-members)

Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.

Also available

This workshop explores some of the principles written about in

Quick links

Please click here to make an online booking for individual workshop places

Please click here to contact us for more information, to make an offline booking, of if your organisation is eligible for free places on our workshops. 

Please click here to read about our other Transforming Insight programme options