Insight leadership masterclass

TIP602 Insight leadership masterclass

2-hour online masterclass


On request, subject to availability


Progressive Insight leaders know that they need to 'work on their teams rather than in them' if they are to transform Insight's impact in their organisation. But in practice this is hard!


In this online masterclass:

  • we look at the various roles of the Insight leader
  • the importance of developing an Insight playbook
  • the 9 Ps structure that the IMA recommends 

The masterclass will make reference to the Insight playbook template, available as an aid to all IMA members.

Follow-up sessions

After the masterclass, the IMA can provide further 1-hour support sessions for Insight leaders who would like guidance over and above the regular advice provided to members.


This masterclass is led by James Wycherley

It is designed for a single Insight leader or a small Insight leadership group (max 6) within the same organisation.

How much?


IMA members can book for 100 TIP credits (or £1,249 +VAT)

Non-members can book for £1,879 +VAT

Follow up sessions

IMA members can book for 30 credits per hour (or £379 +VAT)

Non-members can book for £569 +VAT per hour


Any preparation required would also be charged by the hour.

Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.

Also available

This masterclass explores some of the principles written about in Transforming Insight, chapter 32, and more recent work on the Insight playbook (see IMP002 & IMV002)

Quick links

Please click here to contact us for more information, to make an offline booking, of if your organisation is eligible for free places on our workshops. 

Please click here to read about the other Transforming Insight programme options