TIP305 Behavioural economics for Insight
4-hour interactive online workshop
Click here to watch Jane's 2-minute summary video
When?
Please contact us to arrange a workshop for your team, alternatively we plan to run an open workshop on Thursday 3rd July 2025 (10am-3pm GMT)
Why?
Behaviour change is key to Insight teams’ success – both in terms of influencing consumer decisions and in terms of influencing senior decision-makers internally within the organisation. The most effective Insight teams apply tactics derived from Behavioural Economics to ‘nudge’ consumers and corporate decision-makers into making the desired decision. This is an important tactical weapon to have in your influence arsenal.
What?
This 4-hour online workshop enables participants to explore:
- The principles of behavioural economics
- The way these principles affect both consumer and corporate decisions
- Practical simple tools for nudging those we seek to influence
Who?
- This workshop is led by Jane Woolley
- Recent participants include Matalan, HSBC, National Highways and Marstons
How much?
- This term IMA members can book individual places on our open workshop for 25 credits* (or £346 +VAT)
- Non-members can book individual places for £519 +VAT
- This workshop can also be arranged for an Insight team of up to 15 people for 200 credits* (or £2,767 +VAT for members, £4,150 +VAT for non-members)
Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.
*All Tier 1 member organisations get 600 credits included in their annual membership, to use on our Transforming Insight programme.
Also available
This workshop explores some of the principles discussed in
- Transforming Insight: the 42 secrets of successful Insight teams, chapter 15
- Influencing: Insight leader guides and videos
Quick links
Frequently asked questions about IMA team development