Behavioural economics for Insight teams

Next available date: Wednesday 27th January 2021 with Jane Woolley

Behavioural economics recognises that human beings do not behave rationally but predictably irrationally. They are driven by a range of behavioural biases, and these biases can be leveraged to influence people's decisions.

Behavioural economics provides Insight teams with a toolkit which can help them to better understand consumer choices and better influence their own stakeholders. It represents one of the biggest single developments in the world of Insight in recent years, arguably even greater than the advent of big data.

This 4-hour online workshop enables participants to explore:

  • The principles of behavioural economics
  • The way these principles affect both consumer and corporate decisions
  • Practical simple tools for nudging those we seek to influence


Like all the IMA's workshops, this interactive session will be led by a consultant with over 15 years' experience working in senior coporate Insight roles.

Quick links

Online booking form: Select Weds 27th Jan to book. Members eligible for a 33% discount can save £100 per place if they apply their discount code

Contact us: for more information, to make an offline booking, of if your organisation is eligible for free places on our workshops

Training menu: to read about the other online workshops currently available