Behavioural economics for Insight

TIP305 Behavioural economics for Insight

4-hour interactive online workshop


Tuesday 15th March 2022 (10am-3pm GMT) 

Wednesday 15th June 2022 (10am-3pm GMT) 

Tuesday 11th October 2022 (10am-3pm GMT) 


There is no point doing any market research or customer analysis unless it drives change. But that will only happen if an Insight team develops great influencing skills, and the place to start is to make sure that we really understand the decision-makers in organisations and then find ways to develop long-term, trusted adviser relationships with them.


This 4-hour online workshop enables participants to explore:

  • The principles of behavioural economics
  • The way these principles affect both consumer and corporate decisions
  • Practical simple tools for nudging those we seek to influence


  • This workshop is led by Jane Woolley
  • Recent participants include Carlsberg, DFS, Lucozade Ribena Suntory and Transport for London

How much?

  • IMA members can book individual places for their team members for 20 TIP credits (or £199 +VAT)
  • Non-members can book individual places for £299 +VAT
  • This workshop can also be arranged for an Insight team of up to 15 people for 180 TIP credits (or £1,799 +VAT for members, £2,699 +VAT for non-members)

Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.

Also available

This workshop explores some of the principles written about in

Quick links

Please click here to make an online booking for individual workshop places

Please click here to contact us for more information or to make an offline booking

Please click here to read about the other Transforming Insight programme options