Behavioural economics recognises that human beings do not behave rationally but predictably irrationally. They are driven by a range of behavioural biases, and these biases can be leveraged to influence people's decisions.
Behavioural economics provides Insight teams with a toolkit which can help them to better understand consumer choices and better influence their own stakeholders. It represents one of the biggest single developments in the world of Insight in recent years, arguable even greater than the advent of big data.
The IMA's one day Behavioural economics for Insight teams workshop has modules covering:
- Behavioural Economics principles
- Decision analysis
- Practical first-level tools that teams can start using straight away
If your organisation could benefit, please contact us for further details.
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