Behavioural economics for Insight

TIP305 Behavioural economics for Insight

4-hour interactive online workshop

Click here to watch Jane's 2-minute summary video


Wednesday 24th May 2023 (10am-3pm GMT) 

Tuesday 10th October 2023 (10am-3pm GMT) 


Behaviour change is key to Insight teams’ success – both in terms of influencing consumer decisions and in terms of influencing senior decision-makers internally within the organisation. The most effective Insight teams apply tactics derived from Behavioural Economics to ‘nudge’ consumers and corporate decision-makers into making the desired decision. This is an important tactical weapon to have in your influence arsenal.


This 4-hour online workshop enables participants to explore:

  • The principles of behavioural economics
  • The way these principles affect both consumer and corporate decisions
  • Practical simple tools for nudging those we seek to influence


  • This workshop is led by Jane Woolley
  • Recent participants include Matalan, HSBC, National Highways and Marstons

How much?

  • IMA members can book individual places for their team members for 20 TIP credits (or £249 +VAT)
  • Non-members can book individual places for £379 +VAT
  • This workshop can also be arranged for an Insight team of up to 15 people for 200 TIP credits (or £2,499 +VAT for members, £3,799 +VAT for non-members)

Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.

Also available

This workshop explores some of the principles discussed in

Quick links

Please click here to make an online booking for individual workshop places

Please click here to contact us for more information or to make an offline booking

Please click here to read about the other Transforming Insight programme options