TIP404 Storytelling skills for Insight
4-hour interactive online workshop
Click here to watch Lisa's 90-second summary video
When?
Please contact us to arrange a workshop for your team, alternatively we plan to run open workshops on Tuesday 4th February, Wednesday 14th May and Tuesday 23rd September 2025 (10am-3pm GMT)
Why?
There is no point doing any market research or customer analysis unless it drives change, and this becomes far more likely if our Insight managers, analysis and researchers can adopt the principles of effective storytelling.
What?
In this 4-hour online workshop:
- we examine the importance of developing a joined up story before we try to share it
- we look at the tips that market researchers and analysts can learn from successful authors, journalists and editors
- we provide advice on how to tell stories which engage your audience and leave an impression, helping you to drive change
Who?
- This workshop is led by Roy Hammond
- Recent participants include Whitbread, Saga, HSBC and N. Brown
How much?
- This term IMA members can book individual places on our open workshop for 25 credits* (or £346 +VAT)
- Non-members can book individual places for £519 +VAT
- This workshop can also be arranged for an Insight team of up to 15 people for 200 credits* (or £2,767 +VAT for members, £4,150 +VAT for non-members)
Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.
*All Tier 1 member organisations get 600 credits included in their annual membership, to use on our Transforming Insight programme.
Also available
This workshop explores some of the principles discussed in
- Transforming Insight: the 42 secrets of successful Insight teams, chapter 18 and 19
- Insight communication Insight leader guides and videos
Quick links
Frequently asked questions about IMA team development