Insight communication

Successful Insight teams drive change by sharing customer and market knowledge across their organisations so efectively that they shape decisions they didn't even know were being taken.

You can explore this best practice territory by clicking on the tiles below to access all our guides, summaries and videos.

Many of these topics are also discussed in Season 3 of the Transforming Insight podcast (see episodes 21 & 23-26).

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Insight communication guides and videos

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IMP401: In this guide we introduce you to the 6 characters of Insight communication - professionals from whom Insight teams can learn if we want to share knowledge and ideas more effectively.
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IMP402: (July 2022 Insight forum topic). This guide discusses the importance of Insight teams establishing 'air traffic control' by developing a communications plan, and it offers 8 practical steps to approach a plan effectively.
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IMP403: Thinking like an Insight consultant can help Insight teams to shape communications much more effectively - this guide explains how to adopt this approach using two key consultancy tools: SCQAB and Pyramid Principle.
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IMP404: Storytelling is probably the most widely used and effective communication tool in human history. This guide aims to demystify the process of developing an Insight narrative, giving practical guidance on the skills to borrow from authors, journalists and editors.
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IMP405: When it comes to designing the look and feel of communications and data visualisations, Insight professionals need to ‘think like a designer’. This guide outlines some practical approaches.
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IMP408 (October 2023 Insight forum). Effective communication is vital for insights to land with impact, but often teams struggle to find the time and to achieve consistency. This document includes some examples of effective communication templates and models.
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IMS402: (July 2022 Insight forum topic). In this summary we discuss the importance of Insight teams establishing 'air traffic control' by developing a communications plan and offer 8 practical steps to approach a plan effectively.
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IMS403: Thinking like an Insight consultant can help Insight teams to shape communications much more effectively - this guide explains how to adopt this approach using two key consultancy tools: SCQAB and Pyramid Principle.
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IMS404: Storytelling is probably the most widely used and effective communication tool in human history. This summary aims to demystify the process of developing an Insight narrative, giving practical guidance on the skills to borrow from authors, journalists and editors.
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IMS405: When it comes to designing the look and feel of communications and data visualisations, Insight professionals need to ‘think like a designer’. This 1-page summary outlines some practical approaches.
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IMS406: (June 2022 Insight forum topic). In this 1-page summary we highlight the power of Storytelling in an Insight team and provide top tips on two key areas of communication: shaping and sharing Insight stories.
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IMS407 (May 2023 Insight forum topic). In this summary we provide some practical hints and tips for how to effectively communicate numbers and data-based insights to achieve maximum impact in our organisations.
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IMS408 (October 2023 Insight forum). Effective communication is vital for insights to land with impact, but often teams struggle to find the time and to achieve consistency. This 1-page summary suggests creating a standardised suite of communication tools and templates.
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IMS409 (October 2023 Insight forum). Many Insight teams see the primary purpose of their knowledge management system as being for Insight communication, so this 1-page summary provides 5 key areas of focus for Insight leaders and teams to consider.
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IMV401: (July 2022 Insight forum topic). In this video James Wycherley discusses the importance of effective communications to drive change in any organisation, by focusing on comm's planning, storytelling and visualisation.
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IMV402: (July 2022 Insight forum topic). In this video, Roy Hammond discusses the importance of Insight teams establishing 'air traffic control' by developing a communications plan, and it offers 8 practical steps to approach a plan effectively.
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IMV405: (June 2022 Insight forum topic). Julia Joskey explains how we are all visually wired - understanding how our brains process visual information can help Insight teams to communicate insights more effectively.
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IMV406: (June 2022 Insight forum topic). Lisa Dutton discusses the power of Storytelling in an Insight team, and provides her top tips on two key areas of communication: shaping and sharing Insight stories.
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IMV407 (May 2023 Insight forum). In this video Julia Joskey provides some practical hints and tips for how to effectively communicate numbers and data-based insights to achieve maximum impact in our organisations.
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IMV408 (October 2023 Insight forum). Effective communication is vital for insights to land with impact, but too often teams struggle to find the time and to achieve consistency. In this video, Emma Jones discusses the importance of creating a standardised suite of communication tools and templates.
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IMV409 (October 2023 Insight forum). Many Insight teams see the primary purpose of their knowledge management system as being for Insight communication, so in this video Roy Hammond provides 5 key areas of focus for Insight leaders and teams to consider.