Storytelling skills for Insight

TIP404 Storytelling skills for Insight

4-hour interactive online workshop

Click here to watch Lisa's 90-second summary video


Wednesday 14th June 2023 (10am-3pm GMT)

Tuesday 7th November 2023 (10am-3pm GMT)


There is no point doing any market research or customer analysis unless it drives change, and this becomes far more likely if our Insight managers, analysis and researchers can adopt the principles of effective storytelling.


In this 4-hour online workshop:

  • we examine the importance of developing a joined up story before we try to share it
  • we look at the tips that market researchers and analysts can learn from successful authors, journalists and editors
  • we provide advice on how to tell stories which engage your audience and leave an impression, helping you to drive change


  • This workshop is led by Lisa Dutton
  • Recent participants include Whitbread, Saga, HSBC and N. Brown

How much?

  • IMA members can book individual places for their team members for 20 TIP credits (or £249 +VAT)
  • Non-members can book individual places for £379 +VAT
  • This workshop can also be arranged for an Insight team of up to 15 people for 200 TIP credits (or £2,499 +VAT for members, £3,799 +VAT for non-members)

Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.

Also available

This workshop explores some of the principles discussed in

Quick links

Please click here to make an online booking for individual workshop places

Please click here to contact us for more information, to make an offline booking, of if your organisation is eligible for free places on our workshops. 

Please click here to read about the other Transforming Insight programme options