Storytelling for Insight teams

Next dates: Thursday 4th February, with Lisa Dutton

We all know that stories are powerful, probably the most widely used and effective communication tool in human history. Many organisations invest millions developing a corporate narrative, and increasingly internal departments are also looking to improve their storytelling.

There is a great opportunity here for Insight teams, but unfortunately most storytelling training is far too conceptual and difficult to apply to day-to-day Insight.

In this 4-hour online workshop:


  • we examine the importance of developing a joined up story before we try to share it
  • we look at the tips that market researchers and analysts can learn from successful authors, journalists and editors
  • we provide advice on how to tell stories which engage your audience and leave an impression, helping you to drive change


Like all the IMA's workshops, this session will be led by a consultant with over 15 years experience working in senior corporate Insight roles.

Quick links

Online booking form: Select Weds 25th Nov or Thurs 4th Feb to book up to 5 places for you or your colleagues now. Members eligible for a 33% discount can save £100 per place if they apply their discount code

Contact us: for more information, to make an offline booking, of if your organisation is eligible for free places on our workshops

Training menu: to read about the other online workshops currently available