TIP402 Communication planning for Insight
4-hour interactive online workshop
Click here to watch Roy's 90-second summary video
When?
Please contact us to arrange a workshop for your team, alternatively we plan to run an open workshop on Tuesday 3rd June 2025 (10am-3pm GMT)
Why?
How many people work in your company? How many need to understand more about your customers and market? There's probably a lot more of them than there are of you, so the only way to disseminate knowledge around your organisation is with fantastic Insight communication.
Step 1 is to develop an Insight communication plan to show how we can get our key insights and customer knowledge into as many decision-making meetings as possible.
What?
This 1-day workshop focuses on 4 key aspects:
- Who are the key audiences you need to reach in your company?
- Which content is most appropriate to inform the decisions they must make?
- Through which channels and by which methods can you best communicate your content to your audiences?
- How can you combine your understanding of audiences, content and channels to create a 3-dimensional plan?
Who?
- This workshop is led by Parveen Bdesha
- This is new addition to the Transforming Insight programme, but the IMA has helped Spire Healthcare amongst others with communication planning
How much?
- This term IMA members can book individual places on our open workshop for 25 credits* (or £346 +VAT)
- Non-members can book individual places for £519 +VAT
- This workshop can also be arranged for an Insight team of up to 15 people for 200 credits* (or £2,767 +VAT for members, £4,150 +VAT for non-members)
Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.
*All Tier 1 member organisations get 600 credits included in their annual membership, to use on our Transforming Insight programme.
Also available
This workshop explores some of the principles written about in
- Transforming Insight: the 42 secrets of successful corporate Insight teams, chapter 17
- Insight leader guides: IMP402
Quick links
Frequently asked questions about IMA team development