Communication planning for Insight

TIP402 Communication planning for Insight

4-hour interactive online workshop

Click here to watch Roy's 90-second summary video


Thursday 8th June 2023 (10am-3pm GMT)

Wednesday 18th October 2023 (10am-3pm GMT)


How many people work in your company? How many need to understand more about your customers and market? There's probably a lot more of them than there are of you, so the only way to disseminate knowledge around your organisation is with fantastic Insight communication.

Step 1 is to develop an Insight communication plan to show how we can get our key insights and customer knowledge into as many decision-making meetings as possible.


This 1-day workshop focuses on 4 key aspects:

  • Who are the key audiences you need to reach in your company?
  • Which content is most appropriate to inform the decisions they must make?
  • Through which channels and by which methods can you best communicate your content to your audiences?
  • How can you combine your understanding of audiences, content and channels to create a 3-dimensional plan?


  • This workshop is led by Roy Hammond
  • This is new addition to the Transforming Insight programme, but the IMA has helped Spire Healthcare amongst others with communication planning

How much?

  • IMA members can book individual places for their team members for 20 TIP credits (or £249 +VAT)
  • Non-members can book individual places for £379 +VAT
  • This workshop can also be arranged for an Insight team of up to 15 people for 200 TIP credits (or £2,499 +VAT for members, £3,799 +VAT for non-members)

Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.

Also available

This workshop explores some of the principles written about in

Quick links

Please click here to contact us for more information or to make an offline booking

Please click here to read about the other Transforming Insight programme options