Communication planning for Insight

TIP402 Communication planning for Insight

4-hour interactive online workshop


Coming soon! A new addition for Term 3, 2022


How many people work in your company? How many need to understand more about your customers and market? There's probably a lot more of them than there are of you, so the only way to disseminate knowledge around your organisation is with fantastic Insight communication.

Step 1 is to develop an Insight communication plan to show how we can get our key insights and customer knowledge into as many decision-making meetings as possible.


This 1-day workshop focuses on 4 key aspects:

  • Who are the key audiences you need to reach in your company?
  • Which content is most appropriate to inform the decisions they must make?
  • Through which channels and by which methods can you best communicate your content to your audiences?
  • How can you combine your understanding of audiences, content and channels to create a 3-dimensional plan?


  • Further details coming soon
  • This is new addition to the Transforming Insight programme, but the IMA has helped Spire Healthcare amongst others with communication planning

How much?

  • This workshop can be arranged for an Insight team of up to 15 people at a time to suit you for 180 TIP credits (or £1,799 +VAT for members, £2,699 +VAT for non-members)
  • Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.

Also available

This workshop explores some of the principles written about in

Quick links

Please click here to contact us for more information or to make an offline booking

Please click here to read about the other Transforming Insight programme options