TIP201 Developing Insight knowledge
4-hour interactive online workshop
Click here to watch Roy's 90-second summary video
When?
Please contact us to arrange a workshop for your team, alternatively we plan to run an open workshop on Tuesday 8th July 2025(10am-3pm GMT).
Why?
Most Insight teams focus on generating new insights. They hunt for new data, information, facts and figures, draw conclusions and then move onto their next project. But successful Insight teams aspire to be Insight farmers. They prepare the soil, sow their seeds, cultivate their knowledge and harvest from their crop of customer and market knowledge for many years. By joining the dots across multiple projects and identifying big picture insight, they can influence major corporate decisions and respond to events in a more agile way.
What?
In this 4-hour online workshop:
- we explore the difference between data hunting and knowledge farming
- we assess the insight which your organisation will need and identify gaps you will need to fill
- we look at the processes that you could put in place to crystallise and categorise knowledge
- we consider the role of knowledge management systems and the importance of developing a knowledge culture
Who?
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This workshop is led by Roy Hammond
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Recent participants include B&Q, Springer Nature, Highways England, Whitbread, Sport England and HMRC
How much?
- This term IMA members can book individual places on our open workshop for 25 credits* (or £346 +VAT)
- Non-members can book individual places for £519 +VAT
- This workshop can also be arranged for an Insight team of up to 15 people for 200 credits* (or £2,767 +VAT for members, £4,150 +VAT for non-members)
*All Tier 1 member organisations get 600 credits included in their annual membership, to use on our Transforming Insight programme.
Also available
This workshop explores some of the principles written about in
- Transforming Insight: the 42 secrets of successful Insight teams, chapters 7-10
- Insight leader guides: IMP201, IMP202, IMP203, IMP204
Quick links
Frequently asked questions about IMA team development