Behavioural Economics recognises that human beings do not behave rationally but predictably irrationally. They are driven by a range of behavioural biases, and these biases can be leveraged to influence people's decisions.
Behavioural Economics provides Insight teams with a toolkit which can help them to better understand consumer choices and better influence their own stakeholders.
The 1 day Behavioural Economics workshop has modules covering:
- Behavioural Economics principles
- Decision analysis
- Practical first-level tools that teams can start using straight away
If your organisation could benefit, please contact us for further details.
Training can also be tailored to an organisation's specific needs.