Applying Behavioural Economics

Behavioural Economics recognises that human beings do not behave rationally but predictably irrationally. They are driven by a range of behavioural biases, and these biases can be leveraged to influence people's decisions.

Behavioural Economics provides Insight teams with a toolkit which can help them to better understand consumer choices and better influence their own stakeholders.

The 1 day Behavioural Economics workshop has modules covering:

  • Behavioural Economics principles
  • Decision analysis
  • Practical first-level tools that teams can start using straight away

If your organisation could benefit, please contact us for further details.

Training can also be tailored to an organisation's specific needs.