How to develop an Insight communication plan

How many people work in your company? How many need to understand more about your customers and market? There's probably a lot more of them than there are of you, so the only way to disseminate knowledge around your organisation is with fantastic Insight communication.

Step 1 is to develop an Insight communication plan to show how we can get our key insights and customer knowledge into as many decision-making meetings as possible.

Traditionally Insight teams have focused on having research and analysis plans, helping them to allocate resources and meet agreed deadlines. But if we are to drive change, then the way we communicate our knowledge is just as important as the new insights themselves.

The IMA's one day workshop How to develop an Insight communication plan focuses on 4 key aspects:

1. Who are the key audiences you need to reach in your company?

2. Which content is most appropriate to inform the decisions they must make?

3. Through which channels and by which methods can you best communicate your content to your audiences?

4. How can you combine your understanding of audiences, content and channels to create a 3-dimensional plan?

Participants will also be asked to make a commitment to change their behaviour, and explore likely barriers to delivering on those commitments.

This one day workshop, delivered by consultants with hands-on experience working in senior roles in corporate Insight teams, can be free to Forum members of the IMA. But it can also be delivered to groups of up to 16 people in any organisation which wants to see its Insight team influence bigger decisions.

For more information, please contact us.

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