Insight strategy masterclass

Insight strategy masterclass

A 2-hour session to equip you to develop an effective Insight strategy for your organisation


Available on request, subject to availability


If Insight is to be developed as a strategic asset and source of competitive advantage, we need to develop a top-down plan outlining a vision for the role which the department will play, the strategic options available to us, and a practical roadmap of how we will execute our strategy over the next 1-3 years.


Our 2-hour masterclass will provide an overview of the Insight strategy development process:

  • The purpose of an Insight strategy
  • Understanding the opportunity for Insight to make a bigger difference to your organisation’s performance
  • The Insight leader's ambition for Insight and the implications for its vision and mission
  • The strategic options relating to the Insight team's scope, scale and activities, and choices to make regarding resources
  • The importance of the execution phase

Finally, we discuss how you are going to go about developing the strategy and the people and timescales involved. We can also signpost the further support we can provide.

Next steps

After the masterclass we will provide you with reference material to help you as you develop your strategy, including a summary of the main steps involved and checklists of the key questions to consider.

We can also provide further guidance, aranged by the hour, at each stage of your Insight strategy development process. But please note that we would always recommend that it's the Insight leader wihtin the organisation that takes the lead.


The IMA's Insight strategy masterclass is led by Jane Woolley

Members who have worked on Insight strategies with our guidance have included Boehringer Ingelheim Canada, Carnival, Lucozade Ribena Suntory, National Highways, National Public Radio of America, Novozymes, Primark, Tesco and Valvoline.

How much?


  • IMA members can book for 100 TIP credits (or £1,249 +VAT)
  • Non-members can book for £1,879 +VAT

Follow up sessions

  • IMA members can book for 30 credits per hour (or £379 +VAT)
  • Non-members can book for £569 +VAT per hour


Any preparation required would also be charged by the hour.

Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.

Also available

The IMA's Insight strategy work draws on the principles in:

Quick links

Please click here to contact us for more information or to make an offline booking

Please click here to read about our other Transforming Insight programme options