Insight knowledge

The most effective teams recognise that there is always going to be more value in accumulated understanding than in any one project, so it makes sense to set aside time to join the dots and develop big picture knowledge of customer segments and markets. In short, we should evolve from being Insight hunters to Insight farmers.

You can explore this best practice territory by clicking on the tiles below to access all our guides, summaries and videos.

Many of these topics are also discussed in Season 1 and 2 of the Transforming Insight podcast (see episodes 10-13).

Please click here for information about online access or to return to the online library homepage

Insight knowledge guides and videos

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An introduction to Insight farming - guide
IMP201: (March 2023 Insight forum topic). This Insight leader guide highlights the importance of Insight farming in creating value for our organisations - cultivating and harvesting insights to develop accumulated big picture knowledge
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Insight farming habits - guide
IMP202: (March 2023 Insight forum topic). This Insight leader guide highlights five healthy habits required to develop a knowledge culture and adopt an Insight farming mentality in our teams.
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Insight farming enablers - guide
IMP203: (March 2023 Insight forum topic). This Insight leader guide highlights the key enablers required to support the healthy habits needed to develop a knowledge culture and adopt an Insight farming mentality in our teams.
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Using systems for Insight farming - guide
IMP204: (March 2023 Insight forum topic). This Insight leader guide discusses the key role knowledge management systems play in Insight farming and it provides some tips on how to maximise systems in our Insight teams.
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An introduction to Insight farming - summary
IMS201: (March 2023 Insight forum topic). This 1-page summary highlights the importance of Insight farming in creating value for our organisations - cultivating and harvesting insights to develop accumulated big picture knowledge
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Insight farming habits - summary
IMS202: (March 2023 Insight forum topic). This 1-page summary highlights five healthy habits required to develop a knowledge culture and adopt an Insight farming mentality in our teams.
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Insight farming enablers - summary
IMS203: (March 2023 Insight forum topic). This 1-page summary highlights the key enablers required to support the healthy habits needed to develop a knowledge culture and adopt an Insight farming mentality in our teams.
IMA Red Apostrophe Icon
Using systems for Insight farming - summary
IMS204: (March 2023 Insight forum topic). This 1-page summary highlights the key role knowledge management systems play in Insight farming and it provides some tips on how to maximise systems in our Insight teams.
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Using knowledge systems for communication - summary
IMS409 (October 2023 Insight forum). Many Insight teams see the primary purpose of their knowledge management system as being for Insight communication, so this 1-page summary provides 5 key areas of focus for Insight leaders and teams to consider.
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An introduction to Insight farming - video
IMV201: (March 2023 Insight forum topic). James Wycherley discusses the importance of Insight farming to create value for our organisations - cultivating and harvesting insights to develop accumulated big picture knowledge
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Insight farming habits - video
IMV202: (March 2023 Insight forum topic). Emma Jones highlights five healthy habits required to develop a knowledge culture and adopt an Insight farming mentality in our teams.
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Insight farming enablers - video
IMV203: (March 2023 Insight forum topic). Emma Jones highlights the key enablers required to support the healthy habits needed to develop a knowledge culture and adopt an Insight farming mentality in our teams.
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Using systems for Insight farming - video
IMV204: (March 2023 Insight forum topic). Roy Hammond talks about the key role knowledge management systems play in Insight farming and he provides some tips on how to maximise systems in our Insight teams.
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Using knowledge systems for communication - video
IMV409 (October 2023 Insight forum). Many Insight teams see the primary purpose of their knowledge management system as being for Insight communication, so in this video Roy Hammond provides 5 key areas of focus for Insight leaders and teams to consider.