Insight knowledge

The most effective teams recognise that there is always going to be more value in accumulated understanding than in any one project, so it makes sense to set aside time to join the dots and develop big picture knowledge of customer segments and markets.

In short, we should evolve from being Insight hunters to Insight farmers.

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Insight knowledge guides and videos

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IMP201: Does your Insight team hunt for data or farm insight? This 10-page Insight leader guide will make the case for the evolution of Insight teams, and introduce 5 key aspects to explore if you want to reap the benefits
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IMP202: How to sow the seeds of Insight knowledge looks at the importance of crystallising new insights and documenting them for future use
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IMP203: How to cultivate customer knowledge will look at the importance of cultivating joined-up insight by investing time codifying learning and then encouraging Insight team members to discuss new findings
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Coming soon! IMP204: How to adopt knowledge systems will propose that your Insight team's purpose, roles and ways of working should drive the adoption of knowledge systems, not vice versa
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IMV201: James Wycherley discusses the importance of farming knowledge to create value for your organisation - cultivating and harvesting accumulated knowledge to develop a more joined-up Insight approach.
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IMV202: Knowledge is power! IMA adviser Emma Jones discusses the importance of developing an existing knowledge base, and creating a successful knowledge sharing culture within an Insight team
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IMV203: Emma Jones discusses how to take a joined-up approach to managing existing knowledge, including some simple steps on how to pull together the pieces of the jigsaw and maximise effectiveness around Insight consolidation.
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IMV204: James Wycherley talks about the key benefits of Insight teams having an effective knowledge management system, in order to really engage the wider organisation and drive change within it.